The name "Webfarm" and our philosophy of business and development are rooted in an ecological approach to systems. I am not speaking specifically of "green" technologies but a general approach to technology and business as an "ecology" where all parts of the system are considered in developing a strong, flexible, sustainable system.

One of the most remarkable developments in network services has been the emergence of the web itself (the combination of the HTTP protocol and content authored in HTML). It is no secret that both HTTP and HTML are not the most sophisticated or powerful technologies. The success of the web and the amazing growth in usage and evolution is due to many factors, but the right combination of simplicity and extensibility attracted increasing participation that fed development and further adoption. HTML is a weaker, less capable dialect of SGML, but even though SGML had been around quite a while before HTML appeared on the scene, the simplicity of using HTML allowed the explosion of content on the web and even the misuse of HTML provided some value.

The point of this story is not to be disrespectful of the protocols of the web, but to illustrate the astonishing success of small, simple, extensible, flexible components in a distributed information ecology. Our focus and goal is to arrange the right components in order to achieve not only the success of a particular project but the sustainability and ability to evolve with the people and the business needs. We are not opposed to large scale reengineering of systems when that is necessary, but systems designed from the begining with an eye toward evolution and renewability resist the need for large scale reengineering and the disruption that brings.

Strong. Sustainable. Flexible.